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RESPONSIBILITY
Independently consulted with stakeholders and delivered a responsive WordPress website, resulting in a 170% increase in conversion rate and a 30% decrease in the bounce rate. Led 5+ Usability testing with CPA employees and clients experienced in scheduling CPA appointments, then restructured the website's Information Architecture. Created detailed specs, design documentation, and a full design system to ensure long-term sustainability
TEAM
Calvin Lee
ROLE
Visual Designer
UX Researcher
TOOLS
WordPress, Semplice
Adobe CC, Figma
PROJECT DURATION
Oct 2023 - Feb 2024
Before
After
